While the new year has just begun, I already know that it’s going to be marked by tremendous change. For one, I’m going full-time with the brand. Truthfully, I’m equal parts scared and excited.

Taking this step forward is something I’ve always wanted to do, but it comes with trade-offs. I figured journaling is one way to continue sharing my thoughts and another way to hold myself accountable. I want it all out in the open.

Being vulnerable and giving you a behind-the-scenes look at the brand has been something I’ve struggled with lately. There’s a reason for that: it’s hard to find the time while scrambling around downtown, juggling a day job, and shifting the brand from a special project into a business.

How did I get here? Over the last 12 months, there’s been a lot of reflection on what I want out of life. These thoughts have intensified as I approach my mid-30s and find myself chasing this dream. In addition, as a result of work changes, I’ve made the bold decision to spend my first year self-employed, dedicating myself fully to WABM.

I always thought the moment of doing WABM full-time would be more romantic. I imagined making hundreds of thousands of dollars so leaving my day job would be a no-brainer. Instead, reality hit and I’m following my gut that the brand will grow more if I commit to it full-time.

There’s an element of fear but also gratitude for my reality. I’m a firm believer that when one door closes, another opens. As I prepare to go all in, there’s peace in my decision. No matter the outcome, I know deep down I’m giving it my all. After that, nothing should remain but pride. I’ve ruled out regret by committing myself to the brand 100%.

At the same time, I’ll be the first to admit there are still holes in my strategy. The brand isn’t yet self-sufficient, but I’ll give myself credit for the fact that it’s growing year over year.

I have big plans to steer WABM towards profitability. But through it all, I want to keep sight of my purpose. At its heart, this brand is about storytelling and human connection.

So if you’ve made it this far, here’s what you can expect:

• Long-form content. I think this is a lost art in today’s brand landscape where short-form content overshadows thoughtfulness. And to be honest, short bits are engaging but sometimes spread misinformation.
• Being more available. I ideally should have more time now, so I want to connect consistently—through content, collaboration, or lending an ear. The last is especially important because I want to pay it forward. It wasn’t long ago that I was that kid trying to break through the fashion industry.
• 100% effort and honesty. This should speak for itself over time. Actions speak louder than words.

Here’s to the first of 52 weekly journal entries. Thanks for following my journey! Feel free to connect by replying or sharing a thought...I'm an open book :)